Productized, on a monthly cadence. So you always know what's being done.
Most SEO agencies sell hours. We sell a defined scope of work, executed every month, with a score that shows whether it's working. Here's how it runs.
The four-step engagement
Step 1 · Audit
Start with the $595 visibility audit
We map exactly where you show up — and where you don't — across Google and the major AI engines. You get a baseline ZAP Score and a written set of gaps and recommendations within 5 business days.
Step 2 · Pick a tier
Choose Foundation, Growth, or Premium
Each tier is fully scoped: how many page updates, how much schema, how much AI-engine work. The audit fee credits to your first month. No surprise add-ons.
Step 3 · Monthly cadence
The work happens — every month, like clockwork
Page updates, schema, citations, AI engine prompting, GBP maintenance. Productized scope means it actually ships, instead of getting deprioritized.
Step 4 · Monthly report
You see what moved
A plain-English report with your ZAP Score, the delta from last month, and the next 30 days of work. No vanity metrics. No theater.
What "done" means at PondCypress.
Every monthly engagement runs through the same four pillars. Tier sets the quantity; the framework stays the same.
Foundation
Google Business Profile claim and optimization, NAP consistency, baseline schema (Organization, LocalBusiness), citation cleanup across the top directories.
On-page
15–20 page updates per month — actual writing, not just metadata. Internal linking, page speed, and on-page schema (Service, FAQPage, BreadcrumbList).
AI Visibility
Structured content that ChatGPT, Perplexity, Gemini, and AI Overviews can actually quote. Prompt-tested monthly. We tell you which engines are citing you, and which aren't.
Authority
Review velocity programs, local citation building, and content designed to be cited — not just ranked. The signals that AI engines weight most heavily.
A low-commitment first step.
The $595 audit isn't a sales call. It's actual work, delivered in five business days. If you continue with a monthly tier, that $595 credits to Month 1.