Monthly visibility report · Month 3
Patterson Heating & Cooling
Tampa, FL · Growth tier · Reporting period: April 2026
82ZAP Score
Baseline: 54 · Last month: 68
ZAP Score breakdown
Five weighted dimensions, scored 0–100. AI engine answers gained the most this month.
Google Business Profile88
On-page SEO74
Schema markup91
AI engine answers63
Citations & reviews79
What we did this month
- →Rewrote 17 service-area pages with structured FAQ blocks.
- →Added Service + FAQPage schema across all 17 pages.
- →Cleaned up 8 inconsistent NAP citations (Yelp, BBB, Angi).
- →Launched review request automation — 23 new reviews this month.
- →Tested visibility in ChatGPT, Perplexity, Gemini for 12 prompts.
- →Updated Google Business Profile services + 14 new photos.
What it moved
Google "HVAC near me"
Position 11 → 6
ChatGPT branded answers
0 → 4 of 6 prompts
GBP profile views
+38% MoM
Next 30 days
- 01Build out 6 new neighborhood-level landing pages for Brandon, Riverview, Valrico.
- 02Add Organization + Person schema for the lead technician (E-E-A-T signal).
- 03Test 10 additional AI prompts focused on commercial HVAC queries.
- 04Begin photo refresh on GBP — weekly cadence.